Rutherford Cross retained by Primal Strength to appoint a Financial Controller

Primal is on a mission to equip every body to discover their true potential, and we’re looking for a Financial Controller to join us on our journey to becoming the number one strength brand in Europe.

Our business ethos represents our Glaswegian heritage; proud, hard-working, humble, humorous. If you share these qualities and have the potential to become a finance leader of the future, you could be just the person we’re looking for.

Primal’s customers include leading professional sports teams, like Celtic and Rangers Football Club, and an array of celebrity clientele. The company has delivered impressive growth since launch. Its dual track focus on serving both the commercial and home fitness markets mean it has been able to respond to developments in strength training in the traditional gym setting, as well as the surge in demand for home gym fit outs and home workout equipment.

In June 2021, Primal partnered with London based private equity firm Flywheel Partners to help accelerate its growth plans. Primal has created a distinctive brand and strong market position driven by customer service, quality and innovation.

Over the last couple of years, the business has boasted turnover of £12.5m (year ending April 2021) and £15m (year ending April 2022) making £3.5m and £2m EBITDA respectively in the process. Primal has just delivered a record month of sales, following the success of Black Friday.

Since Flywheel have come onboard, Primal has been investing in its team, its systems, physical infrastructure, and brand to provide the best possible platform to take the next step on its growth journey. The business has a plan to deliver international growth in the coming years and to navigate this, particularly in a climate of dynamic supply chain challenges, Primal has decided to appoint a Financial Controller who will play a key role in developing a robust finance and systems infrastructure that will support the business as it scales.

This is an exciting, progressive opportunity for a talented finance professional with the desire to join a high growth business, and an exciting international strength and fitness equipment brand, embarking on a new chapter in its journey. It is crucial that the appointed candidate is a dynamic and driven accountant with the ability to improve financial processes and management reporting within an expanding business.

To view a full Position Profile please click here or contact Jonathan Donnelly.